Emotiile si prioritatile romanilor si comportamentul lor de cumparare, sintetizate in barometrul Romanii AZI al Reveal Marketing Research.
Iata ce s-a mai intamplat in septembrie:
Se linistesc apele, incet-incet – scad furia si panica, mai ales in mediul rural, unde erau mai mari (scade intensitatea emotiilor negative de la 73% la 64%);
Creste in importanta dimensiunea sociala (atat cea de deschidere – armonie & prietenie – 33%) cat si cea de inchidere&anxietate (stabilitatea, grija, credinta – 29% urban, 41% rural);
In mediul urban, cea mai mare schimbare are loc in randul Tinerilor profesionisti, care in august se concentrau asupra teritoriului schimbarii & depasirii obstacolelor (67%), iar acum fac asta doar in proportie de 25%;
La nivel de cumparaturi, scaderea panicii se resimte si in scaderea usoara a cumparaturilor asociate nevoilor de siguranta, din partea de jos a piramidei. Mai mult, inca cresc categorii asociate cu nevoile din partea de sus a piramidei nevoilor, precum Vacantele (ajung la 23% de la 17% in august), Calculatoarele si electrocasnicele (13% de la 9% in august).
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